Dark Sphere is a Tabletop Game Store located in Shepherd's Bush, London. I know them through their website (https://www.darksphere.co.uk/) which I thought could be improved with some UX Insights.

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CONTENTS

The Problem

Review of Business and User Objectives

Competitive Analysis

User Focus and Attention Heatmaps

Personas

User Journey Mapping

The Solution

Wireframing

Improved User Journey Mapping

Reflection

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View the Miro Board of all of the Personas and User Journey Maps for this Project here:

https://miro.com/app/board/uXjVLAleDO4=/?share_link_id=224067191834

https://miro.com/app/board/uXjVLAleDO4=/?share_link_id=988918662194

The Problem

Review of Business and User Objectives

Competitive Analysis

User Focus and Attention Heatmaps

Personas

User Journey Mapping

The Solution

Wireframing

Improved User Journey Mapping

Reflection