Review of Business and User Objectives

I chose to complete a UX Audit of Dark Sphere (https://www.darksphere.co.uk/) because they’re a business that I have purchased from for a long time and I believe that their website’s User Interface and User Experience do not align with the value that they can provide their user base.

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Credit: Dan Nessler, https://uxdesign.cc/how-to-solve-problems-applying-a-uxdesign-designthinking-hcd-or-any-design-process-from-scratch-v2-aa16e2dd550b

I will be using some of the concepts of the Double Diamond design process model throughout the following UX Research Project.

I describe the talk where I was first introduced to this model and became more interested in UX Design on my About me page.

Credit: https://www.boardsandbooze.com/dark-sphere-shepherds-bush-megastore-opens-its-doors/

A specific to this user base is a greater need for differentiation of products than other customer bases. Where you would need to separate products into different categories in general shopping experiences such as Amazon or a supermarket like Tesco; within board, card and tabletop miniatures games customers will often only be interested in products within a specific play style within a specific game, for example their Warhammer 40k faction.

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Where Dark Sphere differs from online-only businesses is that they also need to cater to a user base of customers that go to their in-person location, and so information about this store needs to be easily accessible as well.

Credit: https://www.boardsandbooze.com/dark-sphere-shepherds-bush-megastore-opens-its-doors/

Credit: https://www.belloflostsouls.net/2021/08/warhammer-40k-a-few-armies-that-need-to-return-to-the-tabletop.html